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15% off for 2 items, 20% off for 3+ items
Feel effortlessly elegant from morning to evening.
If you're looking for a dress that combines comfort, confidence, and a touch of grace, Emma is made with you in mind.
Its relaxed yet feminine fit skims over the body beautifully, with a flattering high waist and gentle gathering under the bust to enhance your shape without feeling restrictive. Soft ruffled shoulders add a subtle lift, while the flowing fabric and breathable design ensure all-day comfort — perfect for garden gatherings, city strolls, or relaxed afternoons out.
🍃 Elegant midi length – Flows softly and flatters the legs
🍃 Ruffled shoulders – Light, feminine, and modern
🍃 High waist fit – Defines the shape, stays comfortable
🍃 Timeless floral print – Perfect for spring and summer
🍃 Soft, versatile colours – Easy to wear, easy to style
Whether paired with sandals or layered with a cardigan, Emma offers a refined everyday look that feels as lovely as it looks.
🧺 Summer Clearance Offer: Mix & match 2 or more dresses to unlock up to 25% extra off – while stock lasts.
Verified
Lovely
Really happy with the quality and fit, true to size and feels well made. It's not easy finding something that looks stylish but still feels right for my age. Delivery was quick too. I’ll definitely be back.
- Catherine G.
Verified
Great Quality
Really impressed. Feels like boutique quality without the hefty price tag. The packaging was lovely as well, which made it feel extra special.
- Mary F.
Verified
Beautiful dress, great support.
Had to wait a little longer than expected for delivery, but customer service was very helpful and kept me updated. The dress is stunning. Well worth the wait.
Amanda P.
Verified
So flattering and comfortable!
Absolutely lovely dress. The fit is spot on, not too tight, not too loose. I’ve just placed another order for a different colour, thank you Florence and Rose!
- Pauline S.
Verified
Bought it for my mum, she loves it!
Bought this for my mum and she was really pleased. She already asked if I can get her another one in a different colour.
- Rachel T.
Since 2010
Step inside Florence & Rose, where timeless style meets everyday elegance. Discover thoughtfully designed pieces that flatter the figure, soften your silhouette, and inspire confidence with every wear.
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